Nick Fitzherbert is a Presentation Skills Coach who works
mainly with senior executives in large companies, helping anyone who needs to
address an audience, in any situation from the boardroom to the conference hall
and beyond. He is also closely associated with a number of universities and
industry organisations and some of his work is through leadership communication
company Aziz Corporate.
Nick’s role as Communication Strategist is central to his
belief that Construction is every bit as important to a presentation as
Delivery. He therefore draws on his background in PR to assist clients with
writing and editing their presentations, and his reputation for Creativity is
often called upon for ideas to make the presentations memorable.
While his main focus in on Presentation Skills, Nick retains
his links with the world of PR as a trainer for the industry body the PRCA,
through which he also played a key role in setting up the sector’s official
Apprenticeship scheme.
While based in London, Nick travels regularly to wherever he
is needed. In his spare time he enjoys music, media, movies and magic.
The Back Story
Nick spent 20 years in PR consultancy before entering the
training field. Working for leading consultancies and running his own top-100
firm for seven years, he operated in sectors including drinks, media, travel
and the public sector. He specialised in positioning his clients as the
‘leading voice’ within their sector and also developed a reputation for
strategic development and creative thinking.
Nick’s specific interest in Presentation Skills has its roots
in his early years as a mobile DJ, which gave him a head start when it came to
delivering and overseeing business presentations as he moved into PR. It was
when he subsequently developed an interest in magic that Nick began to identify
a new approach with potential to boost impact and memorability.
The more he learned about magic, the more Nick realised that
many of the psychological principles for directing attention, persuading and
convincing that lie behind the tricks could be equally effective in real life.
He found he was using techniques in his work that he had learned within the
world of magic. Eventually Nick became a member of the world’s most prestigious
magic society, The Magic Circle. This enabled him to mix with some of the
finest magical minds and to use the extensive library facilities to further
research what he was identifying as the ‘Rules of Magic’ that he would build
into his training and his first book Presentation Magic.
Published by Marshall Cavendish, the book has been translated into six additional languages - Complex Chinese, Simple Chinese, Indonesian, Korean, Brazilian Portuguese and German. While the English print version has now sold out, it is still available in Kindle version.
Nick's media appearances have included The Sunday Times, The Guardian, Business Life, Management Today, CorpComms, TV with Adrian Chiles and Radio with both Chris Evans and Jeremy Vine.
