I’ve been taking an August break from the blog as I embark
on some travels. Wherever I went, however, I discovered rather wonderful
examples of the ‘positive framing’ technique that I discussed in my final
pre-holiday post.
What I was saying was that, even if you have some rather
negative things to say, you can still make a positive impact buy applying
positive language. The first example came up on the train to Edinburgh for my
visit to the Festival. How irritating do you find those signs listing all the different
(sometimes unmentionable) things you are not allowed to throw down the
loo? So well done Virgin Trains for not
irritating me and actually making me want to get involved in keeping their
plumbing clear.
Security was tight in Las Vegas and David Copperfield had
the additional concern of not wanting us to film his illusions. He achieved
this by engaging us directly – asking us to take out our phones and send him an
email. This created some interesting interactivity on the big screen and he
then sent us an email predicting everything that was to about to happen in the
show. We had to promise, though, not to look at it yet (that would spoil the
show for us). Indeed he asked us, while our phones were in our hands, to now
put them into a rather beautiful box on the table immediately in front of us. What
is usually a nagging chore that washes over you had become a pleasure!
Finally, I am indebted to behavioural economics guru Paul Craven for a most charming example of asking people not to use their phones –
it’s what Paul calls a ‘nudge’.
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